Bespoke projects

For this Zara campaign we custom-made large monoliths and seats with a moon-rock look: oversized volumes with the porous, irregular texture of stone that fill the window without weighing it down. Each piece was produced directly at our factory and installed in the store windows, true to the campaign’s creative direction.

For the set of Maestros de la Costura we custom-made decorative panels from our Vintage collection, with the ornamental relief of classic mouldings, which dress the scenery combined with wallpaper and period furniture. Pieces produced directly at our factory, lightweight and quick to install, designed for the pace of a television shoot.

Zara relies on PanelPiedra to dress its window displays. For this window we custom-made a black grid backdrop and a large white rock with a travertine bench: two opposing textures, the geometry of the grid and the organic shape of the rock, resolved in lightweight pieces produced directly at our factory. An example of how bespoke projects allow major retail brands to refresh their windows with unique pieces that stay true to their creative direction.

In this Zara window the star is a lattice of grey openwork blocks, custom-made by PanelPiedra, that forms the backdrop and the mannequin plinths. The play of openings and shadows gives the display depth and lets the light through without taking attention away from the clothes. Pieces produced directly at our factory, with finishes detailed to perfection and built to withstand assembly and dismantling between campaigns.

Loewe relies on PanelPiedra for the furniture in its stores. We custom-make the counters, displays and cylindrical plinths that present its collections, with a concrete-look finish that appears solid but weighs almost nothing: hollow, lightweight pieces that can be moved, installed and replaced in a point of sale without building work or reinforcement, with the same look as real concrete. Produced directly at our factory and adapted to each store, they are an example of how a bespoke project carries a major brand’s identity into its retail space.

The Nike store on Gran Vía in Madrid has one of the busiest shop windows in the city. For this bespoke project, PanelPiedra designed and manufactured the decorative panels that dress the space, bringing an urban, contemporary feel in keeping with the brand's identity. Every piece was produced in our own factory and fitted to measure, showing how bespoke decorative panels help turn a point of sale into a genuine brand experience.